Ever wondered why newborns have such soft skin? It’s because the mom’s womb moisturizes and protects them! Once they’re out in the real world, keep the skin on their bottoms… “as smooth as a baby’s bottom” with ATTITUDE’s Natural Baby Wipes. They’re made from plant-based materials and use worry-free, natural ingredients like soothing colloidal oatmeal. 100% biodegradable and compostable, our wipes are as gentle on the planet as they are on their cheeks. Dermatologist tested formula and containing no harmful industrial chemicals, they are EWG Verified™ because we only want the best for you and your family. EWG Verified™EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices. HypoallergenicAll our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin! Cruelty-free & veganAll of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program. RecyclableEver wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!