Organic natural cosmetics - it has been booming lately! It has become fashionable and prestigious to use organic natural cosmetics!
Organic natural cosmetics
Of course, this has its advantages, both for the skin and for the surrounding world, but only if the cosmetics are really not only natural but also organic with the right certificate of eco-cosmetics. The fact is that almost all companies began to use the popularity of natural cosmetics. Almost every brand - organic or not, you can find at least a couple of bottles on which labels used for natural origin.
Here, see a few examples:
Now, we hope, it’s clear what we mean? Organic natural cosmetics are only truly natural when they have the certificate of natural-cosmetics, best of all COSMOS, BDIH, NaTrue, Demeter or Ecocert. Among them, COSMOS is the most accepted and reliable in the world.
So why it is necessary to have organic certification for cosmetics. Let’s find out:
COSMOS Organic Standard is an important addition to private cosmetics manufacturers. This certificate can make the brand more famous and give it a competitive advantage, especially compared to products that do not have such an organic or natural signature on the package. These are the reasons why a private label cosmetics manufacturer should consider adhering to this globally recognized standard.
Establish communication with consumers of organic products
Packaging that has the standard COSMOS signature for organic or natural cosmetics plays an important role for environmentally conscious consumers. In fact, these packages indicate that the company is paying close attention to the materials that it uses for products and packaging to help protect the environment. The emphasis is on materials that are durable and can be recycled.
In addition, many consumers of organic and natural products want to use materials that do not contain chemicals that can be harmful to human health. Unlike the last century, many modern consumers are carefully studying the ingredients on the labels of food and cosmetics. They also have much more knowledge on topics such as the online environment.
Consumers of organic and natural products, as a rule, want to receive products that do not contain petroleum products and GMOs. They also study labels to check for preservatives and materials that affect endangered species. These customers trust and attracted to brands that share their environmental values. Even consumers who do not conduct in-depth research in the field of organics can associate an organic signature with environmental value.
Stand out among competitors
The strongest reason to use the COSMOS-standard, in addition to assuming environmental responsibility, is to connect to a huge market that is already becoming environmentally friendly. A private brand has the advantage of being different from a national brand that uses traditional manufacturing processes. Despite the fact that there are many choices in the retail chain of cosmetic products, usually, traditional products outnumber organic or organic products. The standard COSMOS signature helps the product stand out as organic or natural.
Sustainability and innovation are closely linked to each other. It includes new ideas for more efficient use of natural materials, waste reduction. Thus, products that have a standard COSMOS signature convey a modern image that attracts environmentally responsible consumers.
Private brands should look for niches where there is demand in the market in which they can serve consumers there. Since the demand for organic and natural products has grown exponentially in this century, it is beneficial for a private label brand to be approved for the COSMOS-standard. Consumers looking for organic or natural products find these products to be of higher quality than regular products, and are often willing to pay a higher price for their use.
So that is all. we hope that we were able to interest you at least a little on this topic of organic product certification.