Serendipity House〡Membership Awards & Services




We are proud of our packaging. It is made with post-consumer, recycled and recyclable material. Our innovative 4X laundry liquid packing is recyclable, compostable and uses 66% less plastic than conventional laundry detergent bottles. Our 2X laundry liquid bottles use 100% Post-consumer recycled content.

Plants Not Petroleum

We believe in using plants which are a renewable resource as the basis for our raw materials and ingredients.

Our Products are USDA Certified Biobased

Seventh Generation continues to lead the industry in creating high quality plant based formulas. It is our goal to make every product under our brand to be certified biobased by the USDA.


Our everyday cleansing choices affect our health, the health of our families and our planet. Biokleen products are concentrated to conserve waste, energy and water. Concentrated products lower your price per use and save your money, while leaving the smallest carbon footprint on the environment.



NATULIQUE is the first and only certified organic organization in the Nordics area Formula based on 12 Organic Extracts and Natural Essential Oils of which more are ECOCERT Certified Organic NATURIGIN packaging material is manufactured exclusively from recycled and recyclable material and is marked for the purpose of waste management after use Extremely Mild (Mildest formulation in the World)

Parabens Free

Ammonia Free

Silicone Free


ATTITUDE® is a Canada-based company that develops natural personal care and household products dedicated to promoting healthy living. Crafted with natural, hypoallergenic and EWG VERIFIED™ ingredients, our entire line of ATTITUDE® products adhere to the highest quality and eco-conscious standards: they are 100% vegan, cruelty-free, and certified by PETA (People for the Ethical Treatment of Animals) and ECOLOGO.

Also, Attitude products exempt from potentially harmful substances according to the Environmental Working Group (EWG). 



Derma E is one of the largest natural facial care brands in the U.S. We attribute our success to honoring our customers with products that promote healthier-looking skin and business ethics that promote a healthier world.

Refuse to Use™

Derma E Refuse to Use™ over 2500 ingredients that are harmful to either our person or our environment. Our Refuse to use list™ has grown over the last 35 years as ingredients have been created or recognized as harmful, and it will continue to evolve for the same reason. Our products bring our consumers the most effective natural skin care possible.

​Sustainably Minded

DERMA E is passionate about sustainable lifestyles. We are committed to removing all non-recyclables and reducing plastic. All packaging components are recyclable to promote a better ecological future. ​​

Plastic Neutral

With our partnership with Clean Hub, we have committed to the recovery and collection of 10,000 lbs of ocean bound plastic. Our contributions will help support clean environments and create sustainable jobs in the global south.

Carbon Neutral

We manufacture wind power, reducing our environmental footprint by offsetting 100% of conventional electricity use with wind energy certificates which offset our carbon dioxide emissions.