Our Award-Winning Brands
Since 2004, Serendipity House has been Hong Kong's trusted source for organic, non-toxic, and naturally derived home and personal care products. We carefully gather over 1,000 plant-based essentials from the world's most respected natural brands, each one chosen to protect your family, your home, and the planet. Welcome to a life lived purely.
Packaging That Gives Back
Every bottle tells a sustainability story. Their innovative 4X laundry liquid packaging is recyclable, compostable, and uses 66% less plastic than conventional bottles. Their 2X bottles are made from 100% post-consumer recycled content, proof that great cleaning and great packaging can coexist.
Packaging That Gives Back
Designed to reduce waste without compromising everyday performance, proving sustainability can be practical and beautiful.
Plants, Not Petroleum
Every formula is built on a renewable, plant-derived foundation so your home can be cleaned with a lighter footprint.
USDA Certified Biobased
Independently verified plant-based formulas with an ongoing mission to certify the entire range.
More Impact, Less Waste
Every choice you make in your home has a ripple effect on the planet. Biokleen's concentrated formulas are engineered to do more with less, conserving water, cutting waste, shrinking your carbon footprint, and saving you money. Because the smallest bottle can make the biggest difference.
Organic Hair Care With Salon-Level Performance
NATULIQUE is the Nordic world's first and only certified organic professional hair care brand, a true pioneer in clean beauty. Powered by 12 ECOCERT Certified Organic extracts and natural essential oils, NATULIQUE proves that luxury performance and ethical standards don't just coexist, they elevate each other.
Parabens Free
Cleaner formulas designed for professional results without heavy, outdated additives.
Ammonia Free
A gentler approach to salon performance, created with comfort and long-term care in mind.
Silicone Free
Streamlined formulas that respect hair, scalp, and the environmental impact of everyday beauty.
Clean Beauty With Conviction
ATTITUDE® is the Canadian clean beauty brand rewriting the rules of personal care. Every product is crafted with natural, hypoallergenic, EWG VERIFIED™ ingredients and held to some of the strictest eco-conscious standards on the market.
All ATTITUDE products are independently verified by the Environmental Working Group to be free from potentially harmful substances, so you always know exactly what you're putting on your body.
Results-Driven, Planet-Minded Skincare
Derma E is one of America's largest natural facial care brands, and one of its most principled. For over 35 years, they've built their reputation not just on results, but on responsibility, proving that skincare can be powerful, clean, and kind to the planet all at once.
Refuse to Use™
Over 2,500 harmful ingredients are banned so every formula delivers results without compromise.
Sustainably Minded
The brand is actively eliminating plastic with 100% recyclable packaging components.
Plastic Neutral
In partnership with Clean Hub, Derma E helps recover ocean-bound plastic.
Carbon Neutral
Manufacturing electricity is offset by wind energy certificates for cleaner production.
High-Performance Grooming, Cleanly Done
Anthony was built for men who expect more. Formulated with high-performance natural ingredients, no parabens, no GMOs, no DEA, no shortcuts, Anthony has earned the trust of over 850 elite barbershops across North America and the praise of grooming editors worldwide.
Editorial Favourite
Recognized by GQ, Esquire, and Men's Health for high-performing formulations that balance results, ease, and clean standards.
GQ Award Winner
Recognized as a best-in-class grooming essential trusted by editors and professionals alike.
Esquire & Men's Health
Repeatedly featured for measurable results across moisturizers, balms, cleansers, and scrubs.
Cruelty-Free & Clean
Always cruelty-free, dermatologist tested, and packaged in fully recyclable materials.
Clear Skin, No Harsh Trade-Offs
bioClarity™ is on a mission to prove that clear, glowing skin doesn't require a single harsh chemical. 100% plant-based, vegan, and relentlessly transparent, every formula is built without toxins, sulfates, parabens, or synthetic fragrances.
Conscious Beauty
Certified across all four pillars of Ulta Beauty's Conscious Beauty program: clean ingredients, cruelty free, vegan, and sustainable packaging.
Leaping Bunny Certified
The gold standard for cruelty-free beauty from raw ingredients to finished product.
Conscious Beauty at Ulta
One of the few brands to meet all four of Ulta's core clean beauty pillars.
100% Vegan
No sulfates, no parabens, no synthetic colors or fragrances, just cleaner skincare.
A Rich Ritual Without The Caffeine
Dandy Blend is a rich, smooth blend of roasted barley, rye, chicory root, and dandelion root extracts. Gentle on your body, certified from seed to cup, and designed for people seeking a more grounded daily ritual.
From Seed To Cup
Cleanly sourced, vegan, non-GMO, caffeine-free, and crafted for a more considered wellness routine.
EU Certified Organic
At least 95% certified organic content sourced from certified Polish organic farms.
Kosher Certified
Certified by Kof-K, one of the most respected kosher certifiers in the United States.
Non-GMO & Vegan
Completely vegan, vegetarian, caffeine-free, and gluten-free. Clean from the ground up.
Permanent Colour, Reimagined More Safely
Naturigin is a Danish-born hair colour brand on a singular mission: make permanent colour as safe, natural, and effective as possible. With 96.3% certified organic or natural-origin ingredients and 12 nourishing organic oils and extracts, the brand is changing what it means to go grey-free.
Safety-Led Innovation
Built around lower measured PPD levels, botanical nourishment, and a stronger safety-first story than typical permanent colour.
Best Natural Beauty Product
Recognized in the Natural Product Awards USA for two consecutive years.
Asthma-Allergy Nordic Label
Ingredients are independently assessed and confirmed free from known allergens.
Vegan & ECOCERT Certified
Fully vegan aftercare with certified organic botanical extracts and natural oils.
Everyday Care With Real Social Impact
Soapbox was founded on a simple idea: what if buying shampoo could change the world? Over 20 million bars of soap donated. 15 countries reached. 30+ NGO partners. Soapbox makes premium, clean personal care that does double duty, for your body and for communities that need it most.
Beauty With A Give-Back Model
One of the stronger examples of a purpose-led personal care brand pairing solid product with measurable social impact.
Certified B Corporation
Verified for social impact, environmental stewardship, and ethical governance.
PETA Certified
Certified cruelty-free and vegan, with no animal testing by the brand or suppliers.
How2Recycle Certified
Every bottle is 100% recyclable with clear on-pack disposal guidance.