Our Story
Serendipity House: Curating Life's Beautiful Moments
At Serendipity House, we believe life's most beautiful moments are often the ones we don't expect. A quiet morning cup of tea that warms your soul, a child's laughter echoing through a clean and happy home, the simple joy of knowing you are surrounded by things that are good for you and your family. These are the serendipitous moments that make a house a home, and it is our vision to help you discover them at every stage of your life.
Founded in 2004 by my brother Gordon, Serendipity House was born from a desire to share this very feeling. We are a faith-centric, ecologically and socially-conscious brand built on the belief that everyone deserves to experience the joy of a healthy and natural lifestyle. We see it as a fundamental right for you to create a sanctuary for your family, a place where every moment has the potential to become a cherished memory.
Over the past decade, we have carefully and intentionally grown, step by step, to become the exclusive distributor of over 1,000 globally sourced, natural, and organic products. From the early days of setting up your first home to creating a safe and nurturing environment for a growing family, and through all the precious moments in between, we are here for you. We are uniquely positioned to provide you and your loved ones with everything you need to build a healthier and more natural living environment, simply because that's what we would want for our own.
As curators of life's beautiful moments, our purpose is to fill your home with products that not only care for your well-being and the planet but also bring a touch of unexpected delight to your everyday routines. Let us help you make every moment at home a serendipitous one.
Our Curation Philosophy: A Promise in Every Product
At Serendipity House, our name is our promise, and our tagline—"Curating Life's Beautiful Moments"—is the guiding principle behind every brand we welcome into our family. Our collection is not an accident; it is a conscious and heartfelt selection of partners who share our core values.
When we choose a brand, we are looking for more than just a product. We are searching for partners who help us fulfill our vision of making every moment in your home a serendipitous one. Each brand in our collection was selected because it excels in three fundamental areas:
1. Uncompromising Purity & Safety
A beautiful moment cannot flourish in a place you don’t trust. Your family's well-being is the foundation of everything. That's why our first criterion is a simple, unwavering commitment to purity. We seek out pioneers in the natural space like Attitude Living, The Honest Company, and Babo Botanicals who believe that a healthy home is non-negotiable. This means every product, from skincare by Derma E and Yes To, to household cleaners from Biokleen and Better Life, is chosen for its wholesome, plant-powered ingredients that you can trust around your most precious loved ones.
2. Delightful Efficacy & Sensory Joy
Purity is essential, but the products must also bring you joy in their use. A moment is beautiful when things work with effortless grace. We select brands that deliver on their promise with exceptional performance. Whether it’s the surprising plant-based cleaning power of ECOS and Seventh Generation, the simple effectiveness of Tom's of Maine, or the gentle, reliable care from Hyland's Naturals and The Honey Pot, every item must perform beautifully. This extends to the sensory experience—the comforting taste of Dandy Blend, the invigorating scent of Citra Solv, the pure taste of Original Himalayan Crystal Salt, and the luxurious aromas of Fafa Fine Fragrance and Mrs. Meyer's. These products are designed to delight the senses and make everyday tasks feel less like chores and more like rituals.
3. A Deep-Rooted Commitment to Kindness
We believe that true well-being extends beyond our own four walls; it involves a kindness to the planet and all its inhabitants. This is why we exclusively partner with brands that are ecologically and socially conscious. From the sustainable practices and cruelty-free commitments of Green Beaver and Life-Flo, to the natural and organic hair color principles of Natulique and Naturigin, we ensure our collection is one you can feel good about, body and soul. Brands like Natural Value and Puracy prove that a healthier, more ethical lifestyle can be accessible to everyone.
This thoughtful curation is our pledge to you. By bringing together these exceptional brands, we have created a collection where you don't have to second-guess your choices. Anything you discover at Serendipity House has already been vetted against our highest standards, ensuring it is a worthy addition to your home and your family's beautiful, serendipitous life.
WHAT WE BELIEVE
- 1. We believe in trust.
- 2. We believe in feedback.
- 3. We believe in putting in an unrelenting effort to provide the best service, before, during and after every purchase.
- 4. We believe every home should have its own Serendipitous experience.
- 5. We believe that we should be fans of our own products and use them in our homes, offices and for our cats Nuan Nuan.
- 6. We believe in our products and ensure they are stored in state of the art low humidity and air conditioned warehouses.
- 7. We believe in giving back to the Hong Kong Socially like Conscious Community.
WHAT WE STAND FOR
Growing up as a minority, I saw my mother work 6 days a week, committing herself to the well-being of her customers as a Pharmacist and being that trusted voice for her clients. Her commitment to those in need inspired my brother, sister, and me. My mother remembered all their individual needs, and my dad would drive around town to deliver medicine and products to their homes every day.
My mother remembered all their needs and my dad would drive around town to deliver our products to their home every day.
That legacy of personal care is the bedrock of our business. Your satisfaction matters, and every product you purchase is a relationship with us—it is critical that we inspire trust in every transaction. We are 100% committed to you, and that is our business model. From the simplest features, such as Guest Checkout as the default option, to ensuring consistent site-wide promotions and a single-tier member rewards program, we stand by our egalitarian roots.
We are committed to bringing the best to your home every day with the best delivery in the market, and we take your feedback seriously. It’s how we continue to honor the personal commitment my parents showed all those years ago.
WHERE TO BUY
We have great relationships with our retailer partners and if you would like to be a retail partner, please contact us at
wholesale@serendipityhouse.com.hk.
Please call your local retailer to find out which products are carried.
PHILIP G CHIU, CEO
At the heart of Serendipity House lies a profound commitment to fostering joy, trust, and strong family values, a mission deeply intertwined with the life and philosophy of its CEO, Philip G. Chiu. More than just a purveyor of organic and natural products, Serendipity House is the embodiment of a belief that the happiest moments are often the unexpected ones, discovered within the sanctuary of a healthy and loving home. This very sentiment is the essence of "serendipity"—the beautiful, unforeseen moments that enrich our lives.
The importance of family is the cornerstone of the Serendipity House philosophy. The company was born from a desire to provide products that families can trust implicitly, creating a safe and nurturing environment for loved ones. This commitment is a reflection of Philip's own deeply held beliefs. As a devout Christian, his passion for promoting a healthier lifestyle is not merely a business strategy, but a calling.
Philip's vision for Serendipity House is to cultivate an ecosystem of well-being that extends to every household. He believes that the foundation of a happy life is a healthy home, and that the products we bring into our lives should contribute to that sense of security and joy. This conviction is the driving force behind the careful curation of each item offered, ensuring they meet the highest standards of safety and natural integrity—the same standards he would demand for his own family.
An alumnus of The Johns Hopkins University and Harvard Business School, and a member of the prestigious Cerulean Society for Johns Hopkins Alumni, Philip's distinguished background is coupled with a heartfelt dedication to this mission. For him, Serendipity House is more than an enterprise; it is a platform to share his values of hope and trust, and to empower individuals and families to experience the simple, profound joy of a natural and serendipitous life.