True happiness is living pure.
Serendipity House has been Hong Kong's trusted source for organic, non-toxic, and naturally derived home and personal care products since 2004. We carefully gather over 1,000 plant-based essentials from the world's most respected natural brands — each one chosen to protect your family, your home, and the planet. Welcome to a life lived purely.
Our mission: to build a thriving organic & natural ecosystem — for every home, every family in Hong Kong and beyond.
The Art of Curation
We do not simply stock products — we curate a way of living. Every organic and natural brand we carry is held to three uncompromising pillars, so you never have to second-guess what you bring into your Hong Kong home.
Uncompromising Purity
We partner only with brands that share our zero-tolerance stance on harmful chemicals and synthetic toxins. From the gentle certified formulas of Attitude Living and Babo Botanicals to the trusted natural skincare of Derma E and plant-powered household staples from Biokleen, every ingredient earns its place through proven, wholesome integrity.
Sensory Joy
Choosing organic and natural should feel like a pleasure, never a sacrifice. We select brands that transform everyday routines into genuine rituals — the effortless efficacy of Seventh Generation and ECOS, the enveloping natural aromas of Mrs. Meyer's and Fafa Fine Fragrances. Clean living has never felt so beautiful.
Ethical Kindness
True well-being radiates outward — to our communities and to the planet. We exclusively partner with ecologically responsible innovators — Natulique, Green Beaver, Puracy — who prove that a luxurious, considered lifestyle and genuine environmental responsibility are not in conflict.
What We Believe
We believe trust is the foundation of every great relationship — and is earned through every interaction, not just the first purchase.
We believe your feedback makes us better — and we actively seek it out, because our customers are our most important collaborators.
We believe in showing up wholeheartedly — before, during, and long after every order arrives at your door.
We believe every Hong Kong home deserves its own serendipitous experience — simple, safe, and beautifully natural.
We believe in using what we sell. Our organic products live in our own homes, offices, and with our beloved cats Nuan Nuan.
We believe freshness matters. Every product is stored in climate-controlled, low-humidity warehouses — because product quality should never be compromised.
We believe in giving back — to Hong Kong's socially conscious and Christian communities who have championed us since the very beginning.
Our Roots
"Your satisfaction matters, and every product you purchase is a relationship with us."
Growing up as a minority, I watched my mother work six days a week as a pharmacist in New Jersey — not simply filling prescriptions, but serving as a genuine, trusted voice for every family who walked through her door. My father would drive across town each day delivering medicine and personal care directly to people's homes. That spirit of human service is the DNA of Serendipity House.
Every decision we make as a company reflects that same egalitarian commitment — from guest checkout being the default on our site, to transparent sitewide promotions and a straightforward single-tier rewards program. We believe good business should be honest, accessible, and deeply personal.
We are committed to bringing the very best organic and natural products to your Hong Kong home every single day. Your feedback shapes us, and your trust drives us forward.
Find Serendipity House Near You
Our organic and natural products are available through trusted retail partners across Hong Kong.
Interested in becoming a stockist?
wholesale@serendipityhouse.com.hk
Call your local retailer to confirm which products they carry.
Frequently Asked Questions
Philip G. Chiu
CEO
More than twenty years ago, Philip stepped away from the corporate world to join his brother — the founder of Serendipity House — in building something with genuine purpose. What began as a family vision has grown into one of Hong Kong's most trusted organic and natural living destinations, and Philip has been at the heart of that journey every step of the way.
Guided by his Christian faith and a deep commitment to family values, Philip leads with a simple personal standard: every product on the site must be something he would confidently bring into his own home. That conviction — that every Hong Kong family deserves safe, beautiful, natural living — is what drives Serendipity House forward each day.
Alumnus of Harvard Business School & Johns Hopkins University. Originally from Paterson, New Jersey.