Our Story
Serendipity House: True Happiness is Living Pure.
Established in 2004, Serendipity House is dedicated to the art of conscious living. We believe that a safe, non-toxic home is the canvas for life’s most cherished memories. From our family to yours, we curate over 1,000 globally sourced organic essentials designed to protect your well-being and the planet. We invite you to discover the serendipity of a life lived purely, naturally, and beautifully.
Serendipitous Curations: The Art of Selection
At Serendipity House, we do not simply stock products; we curate a lifestyle. Every brand in our collection is chosen because they share our fundamental belief:True happiness is living pure.
Our curation is a promise that you never have to second-guess. We vet every partner against three uncompromising pillars to ensure your home remains a sanctuary.
1. Uncompromising Purity
A beautiful moment cannot flourish without trust. We demand absolute safety for your family, partnering with pioneers like Attitude Living, and Babo Botanicals. Whether it is skincare from Derma E or household solutions from Biokleen, every ingredient is chosen for its wholesome, plant-powered integrity.
2. Sensory Joy
We believe natural living should be a delight, not a compromise. We select brands that turn routines into rituals through exceptional performance and luxurious scents. From the effortless efficacy of Seventh Generation and ECOS to the indulgent aromas of Mrs. Meyer's and Fafa Fine Fragrances, we ensure that living clean feels as beautiful as it is safe.
3. Ethical Kindness
True well-being extends to the world around us. We exclusively partner with ecologically conscious innovators—like Natulique, Green Beaver, and Puracy—who prove that a luxurious lifestyle can also be a kind one.
WHAT WE BELIEVE
- 1. We believe in trust.
- 2. We believe in feedback.
- 3. We believe in putting in an unrelenting effort to provide the best service, before, during and after every purchase.
- 4. We believe every home should have its own Serendipitous experience.
- 5. We believe that we should be fans of our own products and use them in our homes, offices and for our cats Nuan Nuan.
- 6. We believe in our products and ensure they are stored in state of the art low humidity and air conditioned warehouses.
- 7. We believe in giving back to the Hong Kong Socially like Conscious Community.
WHAT WE STAND FOR
Growing up as a minority, I saw my mother work 6 days a week, committing herself to the well-being of her customers as a Pharmacist and being that trusted voice for her clients. Her commitment to those in need inspired my brother, sister, and me. My mother remembered all their individual needs, and my dad would drive around town to deliver medicine and products to their homes every day.
My mother remembered all their needs and my dad would drive around town to deliver our products to their home every day.
That legacy of personal care is the bedrock of our business. Your satisfaction matters, and every product you purchase is a relationship with us—it is critical that we inspire trust in every transaction. We are 100% committed to you, and that is our business model. From the simplest features, such as Guest Checkout as the default option, to ensuring consistent site-wide promotions and a single-tier member rewards program, we stand by our egalitarian roots.
We are committed to bringing the best to your home every day with the best delivery in the market, and we take your feedback seriously. It’s how we continue to honor the personal commitment my parents showed all those years ago.
WHERE TO BUY
We have great relationships with our retailer partners and if you would like to be a retail partner, please contact us at
wholesale@serendipityhouse.com.hk.
Please call your local retailer to find out which products are carried.
PHILIP G CHIU, CEO
For Philip, Serendipity House is more than a business—it is a stewardship. Over 20 years ago, he left the corporate world to support his older brother in building Serendipity House. Guided by his Christian faith and a deep commitment to family, Philip views Serendipity House as an extension of building a strong, values-driven family.
His vision is simple: to ensure every product meets the uncompromising standards he holds for his own family—empowering others to enjoy the simple yet profound privilege of a serendipitous life.
Philip is an alumnus of Harvard Business School and the Johns Hopkins University, and a native of Paterson, New Jersey.