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Reveal your whitest smile with ATTITUDE’s Fluoride Free Adult Toothpaste — Whitening. Paraben- and alcohol-free, our whitening toothpaste’s key ingredient is hydroxyapatite, a gentle whitening agent that won’t irritate your gums or your enamel. EWG VERIFIED™️, fluoride-free and vegan, it will reveal bright smiles. Plus, it comes in a tube and no unnecessary packaging cardboard box, a more sustainable alternative to traditional toothpaste. Gentle enough to use morning, night, and after every meal — so brush away to reveal sparkling clean teeth!