City life and busy routines can leave locks looking lifeless and dull. But who wants dull when you can have silky softness? Revive and infuse your hair with ATTITUDE’s fragrance-free Extra Gentle & Volumizing Natural Shampoo, specially formulated for people with sensitivity to odor. Enriched with Avena Sativa (oat) extract to protect your hair from environmental damage, increase elasticity and reduce the risk of breakage, this natural shampoo will add volume to fine hair. Made with EWG VERIFIEDTM, hypoallergenic and dermatologist tested ingredients, you can start or end your day right, knowing your hair is well cared for. EWG Verified™EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices. HypoallergenicAll our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin! Cruelty-free & veganAll of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program. ECOLOGO CertifiedCurious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging. RecyclableEver wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle! Made in CanadaEach of our products surpass all Canadian quality and safety standards. How to Use Apply to wet hair, lather, then rinse. COLOR SAFE. FOR EXTERNAL USE ONLY. For best results, use with ATTITUDE Sensitive Skin Volumizing Conditioner.