Clean Beauty: Most Important Beauty Trends to Know in 2020

What are the beauty trends for 2020? Because the year is specially marked to value and rescue natural beauty. Both in terms of makeup and hair tones, as well as the ingredients of beauty products, the search for more natural things is what will dominate.

Never have the terms skincare, self-care, clean beauty, natural beauty, skincare, and non-invasive beauty treatments, both body and facial, been higher on the beauty market. People are worrying more about their beauty, but not only about that. These treatments also include health and prevention, because it is much more practical to take care of yourself from a young age than to run after the damage that is not always reversible. Prevention makes aging more natural.

After a lot of research, we have separated the 7 beauty trends in 2020 in the dermatology market. Check them out:

1) Natural beauty and skincare

Skincare is a major trend that has begun to establish itself in the last two years, strengthening further in 2020. "It's that story that people don't expect to age anymore to start taking care of themselves, they're starting earlier and earlier. To start taking care of themselves earlier not only for the prevention of aging but also to raise self-esteem and well-being. To feel beautiful and to give a lookup.


In the past, despite the dermatologists, people didn't give so much value or care about the skin. The skincare and a regimented routine also result from a trend that is on the rise, which is to exalt natural beauty. After all, if people care for themselves consequently there is an improvement in facial and body skin, which highlights the best in each person in a very clean way, full of glow, with a healthy and moisturized appearance. Natural beauty is that. Being beautiful being ourselves. Being beautiful with our essence shows it, without masks.

2) N-beauty

The N-beauty goes somewhat against the trend of Korean beauty routine. While the Korean beauty routine is extensive and has 10 steps to make it complete, N-beauty wants to simplify all the routine steps in as few products as possible. Nowadays we live on the run and we often don't have that much time to take care of ourselves. Here the famous phrase " less is more " is worth, the more practical it is easier and people do not need several steps, but what is more suitable for their skin.


N-beauty means Nordic beauty or a term that comes from Europe. Glow and spotless skin, extolling natural beauty. What we need for this, basically, is hydrated and healthy skin. With this trend, there were also brands that started to compile assets in a single product. That is, instead of using several products to treat the skin, we managed to reduce this task to a single product. The minimalism stands out here. Simple packaging and products in a single step, more natural and efficient. 

3) Modern treatments to facilitate 

Besides the skincare routine at home, it is also interesting to look for deeper and more powerful procedures that help in the desired result in a session. Today there are several non-invasive technologies made in offices by doctors and health professionals that are fast, have no downtime and the most interesting is that all this is painless, which is what the patient currently seeks. Nobody else wants to stay one, two, three weeks with brands or rest at home, nor feeling pain with it. 

Quick results enchant more! Just like the procedures without pain and without downtime. In dermatology trends, today we find dermotechnologies that are dear to doctors and desire to consume patients, such as Ultraformer III (Ultrasound micro and macrofocused for lifting and flaccidity) and Endymed (multiplatform radiofrequency 3DEEP that treats wrinkles to melasma and spots). 

4) Home devices

In-office technology treatments are important, but home technology care also helps and this is one of the beauty trends in 2020. That's when home devices, which are devices for home treatments, came into being and became popular among patients. They are coadjuvants of treatments in clinics, such as massage brushes and radiofrequency devices. 


They do not replace treatments in clinics, but increase and prolong results at home. Besides, it is an instant way to give that up on the skin when we don't want to leave home. Today there are home devices to moisturize, clean, treat flaccidity and also to improve the contour of the face. 

5) Sensorial innovations

The patients are consumers. And consumers are no longer satisfied with just a normal product, without a differential. We are in an era of experience. The experience of the client. The era in which we want to live and feel sensations, either in a purchase, as in treatment. Either in a different texture, tasty things to be touched, different smells (aromatherapy). Everything that involves our subconscious. This is the time for sensory branding to take over and thus create human connections.


It is not just a beautiful reception. Make connections with your patients and clients so you can be remembered and be part of their lives. It takes quality information, brand humanization, and personalization in the age of experience. After all, each individual is unique and deserves to be treated this way, with their particularities and limitations. Understand who is on the other side and personalize your consultation, your treatment. 

6. Beauty And Well-being

Beauty tech startups are increasingly investing in the creation of supplements and functional vitamins for aesthetics, with benefits such as weight loss, skin lightening, and hair and nail strengthening. Personal hygiene products and post-workout beauty supplementation are also emerging.

7. Personalization And Breakdown of Spas And Salons

In Europe and North America, there is a growing movement among beauty tech startups, which focus on personalized services and home care for personal care, such as skin and hair treatments and clothing renovations.

In addition, salons and spas are dismembering, with the emergence of centers specialized only in hair, for example, or centers specialized exclusively in medical and aesthetic procedures. Fragmented beauty services are likely to continue to proliferate and become more common.